Success Stories

How This SaaS Startup Saves 20 Hours a Week With Calima

SaraDecember 20, 20256 min read
How This SaaS Startup Saves 20 Hours a Week With Calima

TechFlow is a B2B SaaS startup that raised $2.2M last year. Their problem? A team of 8 spending more time on administrative tasks than product development.

After 2 months with Calima, the results are spectacular. Here's their story.

The Context: Fast Growth, Overwhelmed Team

With 150% year-over-year growth, TechFlow faced a challenge common to scaling startups: manual processes couldn't keep up.

  • CRM never up to date: Sales reps forgot to log their interactions
  • Leads going cold: Average first response time was 48 hours
  • Chaotic onboarding: Each new client received a different experience
  • Manual reporting: The CEO spent Monday compiling Excel spreadsheets

Implementing Calima

TechFlow started by deploying Adam for prospecting and Sara for admin work. Within 2 weeks, Luna and Inès joined the team.

"We hesitated between hiring an office manager and an SDR. Ultimately, Calima does the work of both for a fraction of the cost. — Marc, TechFlow CEO"
  • Week 1: Connected tools (HubSpot, Gmail, Notion) and configured Adam
  • Week 2: Deployed Sara for calendar management and admin follow-up
  • Week 3: Activated LinkedIn prospecting workflows
  • Week 4: Set up automated reporting

Results After 2 Months

The numbers speak for themselves. TechFlow transformed their operational efficiency without hiring.

  • 20 hours saved per week: Distributed across the entire team
  • Lead response time: 5 min: Down from 48 hours
  • +65% qualified appointments: Thanks to Adam's automated prospecting
  • Client NPS +12 points: Thanks to consistent onboarding

What They Would Do Differently

Marc's only regret? Not starting sooner. 'We wasted 6 months trying to do everything manually. Calima should have been our first hire.'

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